—— May 12, 2022, 08:42 ET
Makers of the Prevention circul+ wellness ring announce new initiatives to combat racial health disparities in the wearable health technology market, including additional studies and teaming up with Kelvin Boston, a financial wellness TV show host, to raise awareness about blood monitoring device's inaccuracies for people of color.
"BodiMetrics medical devices' ability to deliver accurate data is the primary reason I decided to work with them," said Dr. Meir Kryger, professor of Pulmonology and Sleep Medicine at Yale University. "Most other popular fitness devices do not provide accurate medical information for all populations. BodiMetric's Prevention circul+ ring does."
BodiMetrics, makers of the Prevention circul+ wellness monitoring ring, previously published studies demonstrating that the Circul wellness rings provide accurate blood oxygen and heart rate readings for people of all skin tones. Now the company is taking further steps to promote health equity, including new research partnerships in the United Kingdom and Portugal to study skin sensitivity in sensors medical professionals can use to monitor health.
"Health inequality is a major issue. Our mission has always been to provide the very best data with our devices," said Neil Friedman, BodiMetrics co-founder and COO. "We built the Prevention circul+ to work for everyone. And we will continue to form the right relationships within consumer circles and the greater medical community to bring our solutions where they are needed."
In the United States, BodiMetrics recently formed a collaboration with Kelvin E. Boston, the best-selling financial author, entrepreneur, and host of Moneywise with Kelvin Boston, a multicultural financial wellness TV series. The collaboration will raise awareness about the Prevention circul+ for African American and multi-cultural consumers and healthcare providers through a new online marketing campaign, online healthcare marketplace, and sponsorship of the new Moneywise with Kelvin Boston TV series being produced for public TV stations and streaming platforms.
"The Prevention circul+ wellness ring is an empowering, affordable, and easy to use wellness ring," said Kelvin Boston. "I'm excited about informing communities of color about BodiMetric's circul+ ring because it can help reduce health disparities by giving everyone the power to accurately monitor vital health signs, sleep, and exercise regardless of their skin tone. Now everyone can use the power of digital health monitoring to help secure a longer and healthier life."
About CIRCUL+
The CIRCUL+ ring, developed by BodiMetrics, represents the first generation of their innovative wellness devices. This advanced smart ring continuously monitors vital health metrics, such as blood oxygen levels and heart rate, providing real-time data for sleep, activity, and overall well-being.
Building on the success of the CIRCUL+, the CIRCUL RING is the second generation, emphasizing 24/7 wearing comfort and ultra-high precision health monitoring. It maintains the lightweight design while offering even more comprehensive health insights.
BodiMetrics is dedicated to empowering users to take control of their health, ensuring that all products meet clinical standards through rigorous testing by independent third-party labs and FDA approval where applicable.
